Marketing in 2024: What are “A&I” Products and How to Use Them for Personalization
What are “A&I” Products and How to Use Them for Personalization
2024 is here and the digitalni marketing trend is clear. Consumers don’t want to feel like just another person a company targets when they need to sell their products and services. They want to feel like the company recognizes them as an individual and caters to their needs.
The right A&I products can help companies offer a more personalized experience. They can analyze past purchases and browsing behavior to identify the products and services that appeal to customers so marketers can include them in purchase suggestions. They can also alert subscription customers when reorders are due.
Personalization is a necessary element in any modern advertisement campaign. Learn how A&I products can help you integrate it into your digitalni marketing efforts.
How A&I Products Can Improve Personalization
Customer Segmentation
Customer segmentation involves dividing customers into groups according to personal characteristics. You can segment them based on:
Demographics like age, gender income, and marital status
Geographic location
Behavior like purchase history and brand loyalty
Psychographics which are based on personality, lifestyle, and interests
Once you segment customers, you can target them based on the products and services that are best suited to their needs.
In the past, customer segmentation was a manual, time-consuming process. Companies had limited insight into the effectiveness of their marketing efforts. There were also issues with human error and scalability.
Today, customer segmentation is performed with A&I products. They speed up the process, offer analytic insights, and reduce error. Their adaptable systems scale with your business.
Create Ad Campaigns on Your Customers' Terms
A&I products can also be used to tailor communications and make your campaigns more effective.
Marketing materials are only effective if customers see your ads and messages. AI can determine your customers’ preferred modes of communication when they are likely to see your ads, and which types of ads are catching their attention.
AI can determine the best channels for consumer engagement. It can tell which customers are engaging with your content through social media, emails, texts, and other messaging channels. It can analyze open rates on emails and online behavior to reveal the most effective marketing strategies.
Conduct Sentiment Analysis
Sentiment analysis is a new AI technology that’s helping businesses create a more personalized experience. It uses voice, image recognition, and behavior to understand a customer’s emotional state. It can determine how a customer feels about a company and the service they are receiving.
Sentiment analysis typically comes from online surveys, product reviews, social media posts, and customer support tickets. But modern A&I products can also analyze sentiment in person-to-person and chatbot conversations.
If they detect a customer is getting frustrated during a real or AI conversation, they can alert another agent or superior so they can take over. They can also determine which agent is most qualified to handle the situation.
AI will help you segment your audience so you can create more targeted ads. It determines the best channels, ad types, and times to connect with your customers. It picks up on customer reactions to improve your level of service.
Ready to leverage AI to grow your e-commerce brand? Book a demo with Ground today.
