The Power of AI: Better Ways to Grow Your E-commerce Without Ads

Midjourney: Using AI for Content Generation

There are several strategies e-commerce businesses can use to grow their companies. Ads are a popular choice. However, ads can be expensive, and they don’t always produce ROI.

Many companies are updating their strategies and choosing AI over ads. AI is a preferred method because it is included in many digitalni marketing tools. Therefore, you are not only investing in AI hoping it will yield a return. You are also investing in tools that boost conversions.

AI also personalizes content to convert users and maintain customers more organically. It makes consumers feel special and minimizes a salesy approach. It can be implemented in various strategies so you can determine which are most effective.

How Can A&I Products Boost My e-commerce Business?

Idea Generation

AI is a terrific idea-generation tool. It can help your company brainstorm brand names and develop product ideas. It can also suggest blog topics and subtopics.

Targeted Marketing

A&I products offer customer segmentation that helps you personalize your communication for more targeted marketing. It segments customers based on demographics, geographic location, online behaviors, and psychological factors so you can target different groups. You can send out communication that relates to them and advertises the products and services they are likely to purchase.

Chatbots

Chatbots are an excellent way to communicate with customers. They reduce agent workflow to minimize stress and increase productivity. Chatbots are also available 24/7 so they can provide answers to questions after hours and minimize the risk of users bouncing to competitor sites.

Ad Assistance

You can use AI in tandem with ad creation to make ads more effective. AI can generate hundreds of graphics that can be posted on Instagram for A/B testing purposes. It can also help generate ad text.

A&I products can be effective in generating ad content but don’t rely on them as your primary ad creation tool. AI-generated ads should be double-checked before they are posted to ensure they are free of errors and communicate your brand message.

Content Creation

AI can generate content for blogs and web copy in a matter of seconds. It can use prompts and keywords to ensure the content is branded. It can create content to your specifications.

However, there are risks in using AI to generate blogs. If Google identifies AI writing, it may not rank your content. AI also tends to use repetitive language and it may make mistakes.

Companies that follow AI content creation practices may consider using AI copy as a rough draft to be rewritten before it is published.

Email Writing

Companies must put their best foot forward when sending emails to colleagues. The emails should be free of grammatical errors and use clear, concise language. AI is ideal for email copy, but senders should still check the text carefully before hitting send.

AI’s many uses in digitalni marketing make it a preferred marketing strategy. It is more versatile than ads. It provides an organic, personalized approach that increases conversions.

Ready to leverage AI to grow your e-commerce brand? Book a demo with Ground today.